Esther Tanez is an experienced and trusted insurance agent.

In 1999, Esther founded ESTIR Inc., an insurance agency, and SimpleTax & Bookkeeping, LLC. She has been in the insurance industry since 1988 and specializes in Personal and Commercial lines. Esther’s primary focus is on small businesses. She helps small businesses with their insurance needs and offers additional services including bookkeeping, educational workshops, and personalized guidance.

Esther is the host of an online series titled, “Journey of an Entrepreneur” and the “Hey Esther” Show which is featured on social media explaining basic insurance tips on various types of policies to assist with proper coverage selection.  Esther’s goal is to serve her clients with expertise and to develop a close-knit relationship that lasts from generation to generation. ESTIR, Inc. and SimpleTax & Booking serve clients in both New Jersey and Pennsylvania.

Esther is the proud mother of three boys and member of Princeton Merchant’s Association, a group committed to the local community.